German-born luxury since 1976.

Founded during the Golden Age of Munich – an era of bright lights, jet set, and disco – Modern Creation München has remained an enduring icon for over 45 years.

Today, with its global creative hub based in Berlin, MCM is a globally diverse, multicultural brand, steeped in rich heritage. Celebrated by cultural icons, established and rising creative forces, athletes, and musicians, MCM continues to inspire and lead through its cutting-edge innovations and expert craftsmanship.

MCM is currently distributed online and in over 650 stores worldwide including Munich, Berlin, Zurich, London, Paris, New York, Los Angeles, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, the Middle East and more.

Modern Creation München

Functional + Handsfree

We use advanced technology to offer the ultimate in luxury: granting more time and freedom via functional, handsfree design.

Sustainability + Innovation

By combining modern craftsmanship techniques, eco-conscious design, and sustainable materials, MCM promotes personal well-being while reducing carbon footprints.

Collaboration + Customization

Since it was first founded, MCM has been a common thread through the music, art, and design worlds. Creativity defines our aesthetic, customization empowers our customers, and collaboration is our driving force.

Birth of MCM

MCM was born in a Munich, along with a debut of 20 pieces exhibited in a glass tank (which once held a live alligator). The line used a hand drawn MCM logo complete with laurel leaves tied with a ribbon, an homage to Bavarian King Ludwig I and his passion for neoclassicism. This same logo is paired with a diamond outline inspired by the lozenges of the Bavarian flag to create MCM’s cognac-and-black Visetos motif: one of the most widely recognized patterns of the period.

MCM Logo

Our iconic logo combines our name – Modern Creation München – with the laurel leaf, a global symbol of victory, honor, and valor.

Visetos Print

Visetos is our most recognizable motif. Its classic iteration is called the Cognac Visetos and includes a black pattern printed over a cognac base.

Brass Plate

The brass plate is our heritage emblem; each plate has a unique registration number which ensures that no two MCM products are alike.

Bavarian Diamond

Part of the original hand-drawn Visetos pattern, the signature Bavarian diamond nods to the lozenge-laden Bavarian flag, the weiß-blauer Himmel.

Key Moments of MCM History

Significant milestones for the brand which have shaped who we are.

FROM THE 1980S TO 1996

1980s: MCM becomes a favorite of music icon, Diana Ross. The brand soon opens 250 stores worldwide, including locations in New York, Los Angeles, Tokyo, Paris, Milan, London, Brussels, and Madrid. MCM’s luggage line is an instant hit across mainstream culture, a remarkable achievement for such a young brand.

1988: Meanwhile, MCM becomes a fixture in emerging hip-hop subcultures. It’s one of the most requested designs by creatives like Dapper Dan, a fashion designer based in New York City’s neighborhood of Harlem, known for creating one-of-a-kind designs by appropriating luxury logos to make complete custom garments—often times for athletes and musicians.

1996: A now-infamous ad campaign shot by Herb Ritts featured celebrated model, Cindy Crawford, partially nude with an MCM bag. On one photo she scribbles “I want my MCM.”