The Mavericks

Cara Delevingne stars in MCM’s Spring/Summer 2024 campaign as the first MCM Maverick.

mav·er·ick /ˈmav(ə)rik/

an unorthodox or independent-minded person.

an unorthodox or independent-minded person.

an unorthodox or independent-minded person.

an unorthodox or independent-minded person.

Capturing the essence of MCM's community, Spring / Summer 2024 features boundary breaking English model and actress Cara Delevingne and South Korean model sensation Xu Meen — two purposeful and dynamic digital nomads who follow their own true North.

The campaign outfits a life on the move, capturing the optimism and rule-breaking heritage of the brand with a fresh and vibrant image through a new community who focuses on moving forward.

SS24 bridges the gap between luxe and leisure with versatile designs that are foundational for a robust wardrobe.

Collection highlights include: The XL Visetos Diamond Tote, Aren Shoulder Bag, Stark Tennis Backpacks and Sling Bag

Starring: Cara Delevingne & Xu Meen

Creative: Fabien Baron

Photography: Craig McDean

Styling: Karl Templer

Beauty: Pat McGrath

Hair: Guido Palau